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How Brands Can Join Instagram Without Ruining Everything

instagram2

We recently wrote about the serenity of visiting the palm-sized art gallery more popularly known as Instagram. And while Instagram does indeed seem like a tranquil escape from the noise heard across other social media channels, it isn’t just about pretty pictures: it can also be used as a key component of a brand’s social strategy. Intentional Is Better Than Intrusive Instagram has quietly yet steadily introduced more ways for brands to join the party, without stomping on the integrity of the platform. When the company introduced sponsored photos and …

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Jul 27

The Cult of Instagram

The Cult of Instagram

Facebook has become, to me, a freeway. Noisy, strewn with garbage, packed with distracting billboards you can’t avoid seeing. Twitter is a bar, at Friday happy hour –everyone crammed in, talking at once, getting sloppier as the night wears on. Instagram, however, is like an art gallery, on a quiet midweek afternoon. The lighting is soft. The people are beautiful. The backgrounds are torn from the pages of a shelter magazine. [Okay, so that might be due to the infinite number of filters and adjustments you can apply to photos]. …

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Jun 23

What Virtual Agencies Do that Traditional PR Agencies Can’t

Virtual PR Agency

I’ve worked in the tech communications field for more than fifteen years, and in that time witnessed a veritable boom in the number of public relations firms devoted exclusively to serving technology clients (just Google “tech PR firm” and you’ll see what I mean). No doubt, the majority of these firms do fantastic work. Many a start-up (not to mention established company) has benefited from a PR agency’s help in defining their public voice and attracting press attention they wouldn’t receive otherwise. But the model isn’t perfect. Too many young, …

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Apr 28