Who We Are

Ali (Croft) Winkle — Co-Founder and President

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As President of Just Drive Media, Ali leads the firm’s PR and social media practices. Since co-founding the firm in 2007, she has helped grow the company into a reputable and reliable agency partner for such clients as eBay, LinkedIn and Skype, as well as a number of other emerging and established consumer and B2B technology brands.

In her more than 15 years in PR, Ali has helped launch startups into the spotlight, generated nationwide publicity for clients large and small, and helped major brands cut through the hype to find the real value in social media. She has led PR and social media strategy for clients in the consumer lifestyle and technology, online advertising and affiliate marketing industries, and once led her team to the win of a PRSA Silver Anvil for an innovative tech PR campaign.

Ali is a graduate of the University of Georgia, where she received a Bachelor’s Degree in International Business and a minor in Spanish. Ali occasionally speaks on PR and social media at various industry events.

Stacey Clarke — Director of Public Relations

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As Director of Public Relations for Just Drive Media, Stacey handles strategic planning, media relations and influencer outreach for the firm’s PR and social media clients. Stacey’s background includes more than a decade of experience in journalism and public relations, giving her a knack for anticipating tough questions and securing positive coverage for JDM’s clients.

During Stacey’s years in PR, she has developed and supervised successful PR campaigns at the national, local and trade levels for clients in the technology, staffing, healthcare and consumer lifestyle industries. Prior to joining Just Drive Media, she advised and secured positive media coverage for organizations like international training and consulting firm AchieveGlobal, national staffing giant Kforce Inc., and the Georgia Pecan Commission.

Stacey is a graduate of Stetson University, where she received a Bachelor’s Degree in English.

Kelly Caird – Director of Social Media and Customer Advocacy

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As our Director of Social Media and Customer Advocacy at Just Drive Media, Kelly leads content development, outreach strategy and results measurement for the growing firm’s PR and social media clients. Day to day Kelly monitors and analyzes client campaigns, sifting through the noise to find the real gems. She identifies trends, flags issues and advises JDM on how we can create more value for our clients and their customers.

After graduating from Michigan State University with a degree in advertising management and public relations, Kelly started her PR career at a small but reputable agency, building strong influencer relationships and securing positive media coverage for clients like eBay and Marie Osmond. From there, she went on to serve in senior PR and marketing roles for two financial services startups, learning the art of maximizing often limited resources to create successful lead generation campaigns. Intrigued by the possibilities of social media and enamored with the written word, Kelly went on to launch her own consultancy, executing content-based social media campaigns for a handful of consumer lifestyle clients.

Leah Schmerl – Executive PR Consultant

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As an executive consultant for public relations at Just Drive Media, Leah helps set strategy, execute media relations and draft written materials for the firm’s PR clients. Leah has more than 15 years experience in public relations, specializing in developing and executing impactful communications programs for tech companies. Her client roster has included both established brands and start-ups.

Leah built her career in supervisory and management roles at award-winning independent PR agencies. For ten years, she worked at New York City-based Kaplow Communications, where she headed the agency’s Internet and e-commerce practice group. Her responsibilities included leading the eBay and Skype accounts, two the agency’s marquee clients, as well as programs for Coupons.com, CaféPress and numerous others. She developed the agency’s best practices for measuring PR results and served on client advisory board for market-research firm Harris Interactive. During her Kaplow tenure, Leah’s teams earned two PR Week awards and one Sabre Award. Leah has also served as a Vice President at the Bateman Group, a San Francisco and NYC-based firm with a roster of high-growth, disruptive tech companies.

Leah earned her Bachelor’s Degree in History from University of Rochester, and her Master’s Degree in History from University of California, San Diego.

Holly Glover – Social Media Analyst

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A millennial who has spent her life fully immersed in digital media, Holly joined the team as a social media analyst for Just Drive Media in August 2012. She is at the front line of social conversations, listening and sorting through the noise to paint the bigger picture for clients.

Holly’s experience in strategizing for the digital world began in high school, where she managed and enhanced online products for a local manufacturer. She next put her online skills to work during two prestigious internships. At the first, she created a measurement strategy that proved social media’s ROI for her agency’s top technology clients, during a time when major brands were yet to embrace social media. At the other, she navigated the difficult landscape of digital healthcare communications for one of the state’s top insurance companies.

After earning her bachelor’s degree in advertising from Michigan State University, Holly became an online media specialist for digital agency Bevelwise, where she rounded out her arsenal of digital tools with expertise in search engine optimization, search marketing and digital content publishing.

Larry Morehead – Senior Social Media Analyst

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As a Social Media Analyst for Just Drive Media, Larry uses his broad experience and analytical skills to translate data from both English and Spanish speaking countries. He measures the impact of our clients’ new campaigns and product launches, identifies and alerts clients to trending threats and opportunities and continually monitors brand strength against both established and emerging competitors.

Larry earned a B.A. in International Business with a minor in Spanish from the University of Georgia. Larry developed leadership and management skills in corporate and non-profit sectors – he recently spent more than 8 years working to save teens from living on the streets helping managing a youth ministry in South America, Operation Restoration Bolivia. During Larry’s time there, he handled everything from strategic planning for the organization to grassroots marketing and fundraising, recruiting and training new personnel, and counseling troubled youth. It was during this time that Larry developed a love and necessity for using social media to communicate and share his experiences with loved ones at home.

John Winkle – Co-Founder

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Since co-founding the company in January 2007, John has helped generate tens of millions of dollars in new revenue for local businesses through search engine optimization and internet marketing. Today John oversees strategy and design of Just Drive Media’s social listening campaigns, and leads the firm’s graphic design, web development and internet marketing projects.

An entrepreneur from the start, John started his own company in 2001, working with such technology giants as eBay, Yahoo! and Xerox on product demos, graphic design and web development projects. In 2003, he began building out his internet marketing practice, raising his clients’ visibility on the major search engines and in 2007, he partnered with Ali to form Just Drive Media.