Pay-Per-Click Campaigns

Immediate Gratification, Precise Marketing.

Pay Per Click (PPC) advertising is an advertising method that places your ad on the top and side of natural search engine results, and can deliver an immediate #1 ranking. However, these campaigns can be costly and must be managed effectively to avoid cost overruns and high expenses. Every time a searcher actually clicks on your ad you are charged, so it's important to have an experienced search engine marketer managing this piece of your campaign.

Our experience shows that the best strategy is to compete in both methods of web marketing. While nothing performs as well as a top organic position, coupling it with a pay per click ad on the same page increases awareness of your brand among those seeking your products and services on the web. Pay per click campaigns are also crucial for scooping up those "long tail" searches, like when someone searches "near-by suburban town + your product/service".

An SEO/SEM consultation starts with a thorough evaluation of your website, the sites of your competitors and your market segment in the search engines. We examine the search habits of Google and Yahoo! searchers and pinpoint the best search terms for your organization. This evaluation is then used to make recommendations for your website and to carry out an SEO and/or PPC campaign aimed at growing your business quickly and consistently.