News

Creative marketing and public relations firm will use social media monitoring to help build and execute communications plans for clients.

White Plains, NY (Jan. 8, 2009) – Just Drive Media has selected Radian6’s social media monitoring platform as an asset to their public relations, online marketing, and multimedia capabilities. The high-tech public relations firm will use the intelligence they gather through social media to build successful integrated campaigns for clients and improve their blogger relations efforts.

Radian6’s social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums including LinkedIn Answers, and emerging media such as FriendFeed and Twitter.

"Today’s communications efforts aren’t complete without taking social media into consideration, and Radian6 allows us to do that seamlessly", says Ali Croft, director of public relations for Just Drive Media. "We can monitor social media before a campaign to benchmark perception and sentiment around a brand, and we can continue our analysis during and after a campaign to understand how the social web carried and influenced results."

"An important role for an agency is to help their clients determine what to do with the information they glean from monitoring social media," explains Marcel LeBrun, Radian6’s chief executive. "Radian6 provides a smooth and efficient, team-based approach to listening and responding online. Users can assign and track follow up to posts, classify conversation types and sentiments, and measure the results of those outreach efforts. It truly makes social media monitoring a 360-degree solution as part of integrated communications today."

Radian6 also allows agencies and their clients to stay connected and on top of results with dashboard-level reporting features. The simple dashboard reports include information from multiple widgets at once, and can be automatically scheduled and distributed via email.

"Our role as an agency partner to our clients is not only to help them build relationships across the social web, but understand and embrace the impact of those relationships as they drive their communications," explains Croft. "Radian6 helps our clients uncover influencers, connect with key bloggers, and understand how the breadth of social media is supporting their communication efforts online. It’s helped us create more efficient, cost-effective, and impactful campaigns for our clients that deliver real results."

About Radian6 Technologies

Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit www.radian6.com for more information.

About Just Drive Media

Headquartered in Atlanta and San Francisco, Just Drive Media is a full-service media agency that embraces the growing integration of advertising, marketing and public relations. Just Drive Media delivers communications and marketing solutions to help drive its clients’ businesses forward. Services span graphic, Web and multimedia design, internet marketing and public relations. For more information on Just Drive Media, visit www.justdrivemedia.com.

Growing communications and creative agency Just Drive Media has appointed Stacey Clarke as account manager for its public relations team. Clarke will handle the strategy and execution of PR campaigns, including media relations, writing and research, for JDM’s technology, business and consumer clients.

Clarke’s background includes more than a decade of experience in journalism and public relations. Prior to joining JDM, she worked at RFB Communications in Tampa, Fla., where she developed and supervised national, local and trade public relations programs designed to drive revenue for clients including international training and consulting firm AchieveGlobal, national staffing giant Kforce Inc., IT reseller Network Liquidators and PEO FrankCrum.

Previously Clarke worked as a beat reporter at the Tampa Bay Business Journal, where she was responsible for covering the business of technology, health care and education in the Tampa Bay area. She started her career at Sahlman-Williams Public Relations and Marketing, helping to coordinate national and local coverage for clients including the Belleview Biltmore Resort & Spa, the Georgia Pecan Commission and Stetson University College of Law. She has secured client coverage in Fortune Small Business, Entrepreneur, USA Today, The New York Times, American Airlines’ American Way, Newsday, and on Wall Street Journal Radio and CNN.

Clarke is a graduate of Stetson University, where she received a Bachelor’s Degree in English.

Just Drive Media (JDM) has appointed Jeannie Magri as senior account executive for its public relations team. Magri will handle the strategy and execution of PR campaigns, including media relations, writing and research, for JDM’s technology, business and consumer clients.

Prior to joining Just Drive, Magri was the public relations specialist for Crawford & Company, managing public relations for the United States division of the world’s largest independent provider of claims management solutions for insurance companies and self-insured entities.

Previously, Magri worked at RFB Communications Group in Tampa, Fla., supporting national, local and trade media relations programs for clients such as international training and consulting firm AchieveGlobal, national staffing firm Kforce Inc., Westfield malls and Murphy Business & Financial Services. She began her career in the Dallas office of Weber Shandwick Worldwide, serving clients including American Airlines, Sprint, Arby’s, Hershey’s Milks and Milkshakes, Kinko’s and ExxonMobil. She has secured client coverage in several top tier media outlets, including CNBC, The Today Show, The Early Show, The Wall Street Journal, Associated Press, The New York Times, BusinessWeek, numerous top 25 DMA daily newspapers and others.

Magri holds a bachelor’s degree in public relations with a special concentration in business from the University of Florida.

Just Drive Media (JDM) today announced it has been tapped by three new technology clients to lead their public relations efforts. JDM will provide strategic counsel, media relations outreach, collateral development and other business development support to Web-based prediction platform Predictify, online ad optimization platform PubMatic and online backup and storage provider Data Deposit Box.

JDM’s aim is to help businesses drive awareness and adoption through coordinated communications by using public relations and online marketing together to maximize client exposure and traffic.

Predictify is Web-based prediction platform that provides a simple, fun way to engage in current and future newsworthy topics. Members can find events that interest them, predict the outcome, build a reputation based on accuracy, compete against friends, and get paid real money when they’re right. It’s free to predict - no points or bets are required.

PubMatic is the world's first service that increases Web publishers' revenue by automating and optimizing ad serving decisions. More than 2,000 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks.

Data Deposit Box is a comprehensive online backup service enabling everyday PC computer users to easily backup, restore, access, and share their online backup data. The online backup software continuously monitors selected folders looking for changes. When a change is detected, it is immediately extracted, compressed, encrypted, and then securely transferred to a secure online backup data center.

Just Drive Media (JDM) today announced the addition of online shopping site Mpire to its multimedia client roster. JDM will work with Mpire to extend its ongoing marketing efforts and drive business growth through interactive flash product demos, websites and widgets.

Mpire is an online shopping site that provides shoppers with everything they need to find the best deals online. The company also offers WidgetBucks, an ecommerce advertising network of shopping widgets for Web publishers, affiliates and bloggers. Leveraging a proprietary metasearch, pricing and relevancy technology, Mpire’s universal shopping experience offers the broadest selection of both new and used items, from the Web's best shopping sites such as eBay, Amazon, Overstock, Yahoo, Shopping.com, and Craigslist on one site.

Bi-coastal communications and creative agency Just Drive Media (JDM) announced the addition of new clients to its roster. Photo scanning and restoration service ScanCafe and remote work marketplace oDesk have chosen JDM to lead its public relations efforts, including strategic counsel, media relations outreach, collateral development and other business development support.

Just Drive Media’s (JDM) aim is to help businesses drive awareness and adoption through coordinated communications by using public relations and online marketing together to maximize client exposure and traffic.

oDesk is a remote work marketplace that helps businesses hire, manage and pay remote technology talent. oDesk is unique in that it offers quality assurance (workers are tested and rated on each job completed through oDesk) and collaboration and management tools that allow buyers, or employers, to have complete visibility into what their providers, or workers, are working on.

Silicon Valley-based ScanCafe (www.scancafe.com) provides a simple, safe, and low-cost photo scanning service that gives everyone the opportunity to preserve their photos for future generations and share them with loved ones today.

Just Drive Media Opens its Doors with eBay, LeadPoint and AirPlay Leading Initial Client Roster; Additional New Clients Include Millar & Mixon, Alohi Lani Designs and Data Direct Technologies

Online marketing and public relations professionals John Winkle and Ali Croft have announced the launch of Just Drive Media, a new full-service media agency that embraces the growing integration of advertising, marketing and public relations. Headquartered in Atlanta and San Francisco, JDM opens its doors with three clients, including online giant eBay.com.

Just Drive Media’s (JDM) aim is to help businesses drive awareness and adoption through coordinated communications by using public relations and online marketing together to maximize client exposure and traffic.

JDM’s full-service structure lets clients focus on their businesses’ core competencies, while the public relations, marketing and multimedia teams help drive sales inquiries, support business development and convey key messages.

Just Drive Media’s online marketing department enhances clients’ relevance to consumers’ searches for reliable products and services. Through search engine optimization and pay per click campaign management, the firm’s online marketing team places clients’ in the top search results for major sites such as Google and Yahoo!.

JDM’s services include:
•           Public relations strategy and counsel
•           Corporate/Crisis PR
•           New media marketing
•           Search Engine Optimization and consultation
•           Pay-per-click management
•           Website design and development
•           High-impact Flash product demonstrations
•           Graphic design and brand identity

Prior to founding JDM, Ali Croft led several national strategic public relations campaigns for eBay Inc., where she worked as a manager in the company’s corporate communications department. She brings more than eight years of experience in tech, business and consumer PR to Just Drive Media.

John Winkle is the artist and driving force behind Just Drive Media's Design, Multimedia and Internet Marketing departments. An entrepreneur from the start, John started his own company in 2001, landing design jobs with such technology giants as eBay, Yahoo! and Xerox Corporation. In 2005 he began building out his Internet marketing practice, raising his clients' visibility on the major search engines and bringing them targeted new business leads in the process. In 2007, he partnered with Ali Croft to form Just Drive Media.