Category Archives: Public Relations

What Virtual Agencies Do that Traditional PR Agencies Can’t

I’ve worked in the tech communications field for more than fifteen years, and in that time witnessed a veritable boom in the number of public relations firms devoted exclusively to serving technology clients (just Google “tech PR firm” and you’ll see what I mean). No doubt, the majority of these firms do fantastic work. Many a start-up (not to mention established company) has benefited from a PR agency’s help in defining their public voice and attracting press attention they wouldn’t receive otherwise. But the model isn’t perfect. Too many young, …

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Not Just for Startups: Big Brands in the Sharing Economy

Startups and young companies are the driving forces behind the on-demand sharing economy, but that doesn’t mean big brands should watch it pass them by. Smart marketers are using partnerships to better tap into consumers’ on-demand desires. Whether your company is big or small, there’s something to be learned from these “you scratch my back, I’ll scratch yours” strategies. Let me paint the picture of a quintessential San Francisco day. I wake up and get dressed in an outfit from Le Tote, a service that lets you borrow and return …

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Gigaom and The End of an Era

The news of Gigaom’s abrupt closure sent shockwaves through the tech world last week. The widely–respected blog had been a prime pitch target for tech companies that wanted to generate meaningful stories about their businesses. Those of us in PR talked it about in the same breath as big players like TechCrunch, Re/Code and Venturebeat. Not surprisingly, the Gigaom closure triggered an avalanche of online discussion from tech insiders and aficionados. It generated more than 10,000 tweets over a two day period, including from nearly all major media who also …

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The Best Editing Advice I’ve Ever Gotten

Most people I talk to hate writing more than they hate scrubbing the toilet. And don’t even mention editing. It’s like starting a diet against your will. Author Rachel Aaron, who used to dread editing, explained it well: “that was when I actually had to deal with all the problems I’d been putting off while writing.” For those of you who agree, here’s a bit of handy advice from people who have helped me along the way. 1. Read the text all the way through first without touching it. A …

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Polished Presentations for Introverts and Extroverts

As an inner introvert, I’ve always preferred to shy away from the spotlight and work hard behind-the-scenes. And when it comes time to presenting my work or ideas, I’d rather package it up and hand it off to someone with natural charisma that can really sell it. Why would I want to chance fumbling my hard work? But I’ve come to realize that those blessed with natural charisma are few and far between (no really, about 2% of the population) and the other great public speakers get the jitters just …

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3 Tips For Dealing With Bad Press

It’s bound to happen at some point. From blogs to social media, TV, radio and print, today’s media universe creates a lot of opportunities for journalists, and the public, to take a negative stance against your business. That also means you have a lot of options. Perhaps you should fire off a letter to the editor. Or, you could push out a blog post stating your side of the story. You might even think about jumping in to the story comments or venting on social media. Before you act, step …

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Think You Have a Story? Sell It to Your Editor.

Working in PR often reminds me of editorial meetings from my time as a business reporter. Huddling around the conference table, award-winning news coverage on the walls, with a group of good writers intent on telling a great story. Everyone would run through their story ideas and the editor dissected them. Sometimes he’d demand, “Why should I run that rather than so-and-so’s story? Why does it matter to our readers?” Imagine it’s your turn. You’re on – time to share your story and tell why the publication should use up …

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Start It Up! Getting Media Coverage for Your Startup

A business doesn’t just happen overnight. Startups are often the product of years and years of an evolving idea and loads of time, energy and money. So when it comes to getting media coverage, business owners are often surprised when it’s not always so easy, and wonder why a reporter wouldn’t want to write about this amazing product, service, app, or whatever it is. Don’t they see how much thought has gone into it and what a fabulous idea it is?! While we’re not doubting that your business is a …

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The Question of Measurement

Nearly every communications professional has been there. You come to the end of a public relations program, and you’re about to pop the champagne. After all, you landed that impossible-to-get magazine profile. You’ve sparked all kinds of positive chatter in social media. It’s celebration time…isn’t it? There’s just one little problem. The “m” word. Measurement. Somehow, in all the meticulous planning and diligent execution, you’ve never articulated the specific measurement criteria you’re applying to the program. Now that it’s over, you struggle to identify metrics that will prove just what …

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If You Launch It, Will They Come?

Imagine you’re at the helm of your own Internet start-up. Perhaps you’re building a cool new app or a game-changing Web site. In any event, you’ve given a year of your life to create the next big thing that’s sure to take the tech world by storm. Finally, after countless sleepless nights, the day has come to release your baby to the world. The app works perfectly. The site is flawless. You flip the switch and officially open your virtual doors for business. It’s launch day. You wrote a press …

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