Monthly Archives: June 2014

Better Living Through Data Visualization

This post is Part 2 of a 3 part series on Data Visualization.  You can read Part 1, Beware of Sentiment Pies, here.  If we want to understand where things are trending, segmentation is our best friend. When designing reports, your focus should be on maximizing the reader’s understanding of the data, not just pretty pictures and long-winded explanations. The more you can segment what is important, the more valuable your listening campaign will be to the client. After all, isn’t there a big difference between your customers being annoyed …

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