Monthly Archives: May 2014

Think You Have a Story? Sell It to Your Editor.

Working in PR often reminds me of editorial meetings from my time as a business reporter. Huddling around the conference table, award-winning news coverage on the walls, with a group of good writers intent on telling a great story. Everyone would run through their story ideas and the editor dissected them. Sometimes he’d demand, “Why should I run that rather than so-and-so’s story? Why does it matter to our readers?” Imagine it’s your turn. You’re on – time to share your story and tell why the publication should use up …

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