Monthly Archives: March 2014

Panning For Gold

What is social listening, and how can I manage it? Peeling back the layers of social can be both fascinating and terrifying. Your social channels can be a gold mine for identifying fans, discovering opportunities for engagement, pioneering new ideas and collecting genuine feedback. This once elusive information previously entailed surveys and “best guesses” at customers’ mindsets, but is now on display for anyone to see. But for all its benefits, unfiltered public opinion about your brand broadcast to the billions also has the potential to stigmatize your company at …

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Beware of Sentiment Pies

One of the most valuable insights gained from social listening is sentiment surrounding your brand.  What do people like about your products and services?  What ticks them off?  What do they not care about?  Where is sentiment about your brand headed?  What do these same people think about your competitors? Accurate analysis can provide a wealth of information for product teams, marketing departments and even potential investors.   It should go without saying that being able to answer these questions is vital to the health of your company.  So brands and …

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Start It Up! Getting Media Coverage for Your Startup

A business doesn’t just happen overnight. Startups are often the product of years and years of an evolving idea and loads of time, energy and money. So when it comes to getting media coverage, business owners are often surprised when it’s not always so easy, and wonder why a reporter wouldn’t want to write about this amazing product, service, app, or whatever it is. Don’t they see how much thought has gone into it and what a fabulous idea it is?! While we’re not doubting that your business is a …

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The Question of Measurement

Nearly every communications professional has been there. You come to the end of a public relations program, and you’re about to pop the champagne. After all, you landed that impossible-to-get magazine profile. You’ve sparked all kinds of positive chatter in social media. It’s celebration time…isn’t it? There’s just one little problem. The “m” word. Measurement. Somehow, in all the meticulous planning and diligent execution, you’ve never articulated the specific measurement criteria you’re applying to the program. Now that it’s over, you struggle to identify metrics that will prove just what …

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