Monthly Archives: February 2014

If You Launch It, Will They Come?

Imagine you’re at the helm of your own Internet start-up. Perhaps you’re building a cool new app or a game-changing Web site. In any event, you’ve given a year of your life to create the next big thing that’s sure to take the tech world by storm. Finally, after countless sleepless nights, the day has come to release your baby to the world. The app works perfectly. The site is flawless. You flip the switch and officially open your virtual doors for business. It’s launch day. You wrote a press …

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