Monthly Archives: January 2014

Are You A Storyteller?

Years ago a friend of mine in PR told me her former boss listed “storyteller” as the title on all their business cards. It was a little unusual at the time and tended to elicit a smirk from reporters during deskside briefings, but these days you see great PR folks describe themselves that way all the time. In fact, more than 14,000 people in the US alone list “storyteller” somewhere on their LinkedIn profile. Now, that might sound a little like the dreaded “spin” to someone outside the field, but …

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Greetings from #ASW14 in Las Vegas

This week, we joined more than 5,000 agencies, affiliates, merchants, networks and vendors as we escaped the cold and descended upon sunny Las Vegas for three jam-packed days of networking and education at the sold out Affiliate Summit West. Sandwiched between CES and the Adult Entertainment Expo in the Las Vegas conference calendar, ASW is the largest conference for the affiliate marketing industry. Attendees spilled out of Paris, the host hotel, taking over the town with presentations, chance introductions, meetings – and of course the sponsored parties – scattered along …

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