Monthly Archives: June 2013

How Do You Define PR Success?

Within any public relations or marketing effort, you’ll never know if you accomplish your objectives if you don’t clearly outline and track them. But how do you define and measure those goals? One of the more traditional ways of tracking PR success is through the number of positive articles you were able to secure for a client or your business. While that’s a good indicator of achievement, the heart of PR goes much deeper than that. It’s about relationships. Building relationships with media and reporters has always been the crux …

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